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About Electronic Entertainment Expo
The E3 Media and Business Summit, formerly known as the Electronic Entertainment Expo (E3), and commonly known as E3, is an annual [trade show] for the [video game] industry presented by the [Entertainment Software Association]. It is billed as the biggest annual event in the video game industry. It is only open to [video game industry] professionals, [journalist]s, and guests of exhibitors, such as [celebrities]. As of [2007], E3 is invitation-only, meaning that instead of around 60,000 attendees at E3 there were only around 3,000-5,000. The reason for this change is to allow for a more intimate atmosphere where business will be emphasized. A separate conference called [Entertainment for All Expo] has been created to accommodate the public demand for a major, annual video game event.
E3 was previously held in the third week of May of each year at the [Los Angeles Convention Center] (LACC) in [Los Angeles, California]. In [2007], the show was held in [Santa Monica, California] from [July 11] to [July 13]. The [Entertainment Software Association] said that over 70,000 people attended the show in [2005]. Many [video game developer]s show off their upcoming games and game-related hardware at the event, The independent "[Game Critics Awards]" have been given to "Best of E3" games in various categories since [1998].
The [Game Developers Conference] is another yearly milestone for developers held in the spring each year in San Jose or San Francisco, [California], and generally billed as an educational conference for game developers, while E3 is primarily a showcase, aimed at the press and retailers.
On [July 31], [2006], it was announced that the expo would be downsized and restructured and on [October 13], [2006] the new format of the show was detailed. Essentially, the E3 "Trade Show" was replaced with a much lower-key and invite-only event or series of events known as the E3 Media and Business Summit. It will focus on press events and small meetings with media, retail, development, and other key sectors. While there will be opportunities for game demonstrations, [E3 2007] did not feature the large trade show environment of previous years.
History
Prior to E3, most game developers went to other trade shows to display new products, including the [Consumer Electronics Show] and the [European Computer Trade Show].
The first E3 was put on by the Interactive Digital Software Association (now the Entertainment Software Association). It coincided with the start of a new generation of consoles, with the release of the [Sega Saturn], and the announcements of upcoming releases of the [PlayStation], [Virtual Boy] and [Neo Geo CD]. Specifications for the Nintendo Ultra 64 (later renamed [Nintendo 64]) were released, but there was no hardware shown.
The event ran from [May 11] through [May 13] [1995] in Los Angeles, California. Keynote speakers included [Sega] of America, Inc. president and CEO Thomas Kalinske; Sony Electronic Publishing Company president Olaf Olafsson; and Nintendo chairman Howard Lincoln.
Layout
The show will be housed by suites and meeting rooms in numerous hotels in the [Santa Monica] area which are within walking distance of each other. The [Barker Hangar] will be used for showcasing software.
Show floor
When held in [Los Angeles], the show was exhibited over five halls: [#Kentia and Petree Halls], [#Kentia and Petree Halls], [#South Hall], [#Concourse Hall and Lobbies], and the [#West Hall]. Booth space was purchased ahead of time by publishers. Some publishers, in turn, spent millions of dollars creating elaborate displays and structures to accommodate the promotion of their bigger titles.
While E3 was noted as being noisy and busy, sound levels are not what they once were; in recent years (2005, 2006), publishers like EA have kept their sound down compared to years directly before. At one point, sound levels would fluctuate as exhibitors raised the volume to compete with near by stands. Shouting was common at some stands. Meanwhile, in 2006, when attendance was down to 10,000, according to the organizers, it was a planned move as industry accreditation was stringently checked. VGEXPO had nearly ten times the number of attendees.
Different booths would also invite celebrities over for signings for their specific games. For 2004, Activision brought in [Stan Lee] and [Tony Hawk] to promote [X-Men Legends] and [Tony Hawk's Underground 2] respectively while [Vivendi Universal] brought in [Vin Diesel] to promote his new game [The Chronicles of Riddick: Escape from Butcher Bay], a prequel to [The Chronicles of Riddick]. Celebrities were generally only available for a few hours, so line-waiting was a general practice at E3.
Concourse Hall and lobbies
The external apparatus that connects the bigger halls is the Concourse Hall and subsequently, the West Hall and South Hall lobbies. The lobbies were used for registration, picking up badges and badge holders, and other general information. Bag stands and the daily magazine were available in the lobbies. The lobbies were also the signature glass structures of the LACC and were massive structures.
The Concourse Hall generally featured four booths and a few media outlets as well as the [Into the Pixel] game art exhibition started at E3 2004. The Concourse Hall was generally used as a link between both lobbies and featured a window display with a beautiful view of downtown Los Angeles.
South Hall
The largest ship of the LACC and the largest exhibition space by default. Microsoft and many of the largest Western developers from [North America] and [Europe] generally found their homes here.
Kentia and Petree Halls
The second smallest and smallest ship respectively. The RMN Petree was the indefinite home to [Atari] and [Midway Games] massive booths. The RMN Kentia was generally used by smaller developers who could not afford the hefty fees of having a booth 'planetside'. As a result, the look of the RMN Kentia at E3 was similar to that of a bazaar.
West Hall
The RMN "West Hall" was used by the biggest publishers from [Asia]. [Nintendo] and [Sony]'s booths are normally located here. The RMN "West Hall" was also normally temporally home to private press rooms, and sometimes TV studios, of large gaming [Mass media] outlets such as [IGN], [1UP.com], [GameSpy], and [GameSpot].
Online scheduling system
In addition to the physical event, E3 supports or is otherwise associated with a number of online sites. One site introduced in 2006 was E365, an online community which attendees use to pre-network and schedule meetings with one another.
Media coverage
On behalf of the organizers, Future Publishing now publishes the free official daily magazine, named in 2006 as ‘The 2006 Official Show Daily’. Previously published by [Ziff Davis] under "SHOWDAILY", the magazine provides news, and maps of the show floor.
On site, the event is covered by accredited journalists from around the world. Credentials are verified before the event or on-site. Once nearly completely dominated by print games journalist, the mixture now includes general and specialist TV crews, newspaper journalists, website journalists, and ‘fansite’ journalists. Many were armed with consumer-level digital video and photograph cameras.
[G4 (TV channel)] aired live coverage of E3 2005, 2006 and 2007 (E3 '05 Live, E3 '06 Live, and E3 '07 Live) three hours a day for 4 days in one week each year.
[IGN], [1UP.com], [GameSpot], [Gametrailers], [Advanced Media Network], [VGCore.com] as well as many other sites provided video coverage, and copies of official game trailers.
An episode of [The Showbiz Show] featured [Andrew Daly] getting live coverage from E3.
2007 restructure
On [July 31], [2006], the ESA announced sweeping changes would take place prior to the 2007 E3. No longer a massive gaming [expo], the event is to be downsized at the behest of industry giants such as Microsoft, Sony, Electronic Arts and THQ.
Although E3 was originally envisioned as an expo open only to game industry professionals, it has grown in recent years to include greater numbers of bloggers and attendees who were not industry professionals. Most of these bloggers will be completely excluded from the revised event, as the ESA has announced that the new E3 will be invitation only.
This is seen as a severe blow to smaller gaming publishers and developers, as they relied on E3's mass-market buzz and may have to leave the event and advertise independently if the new format becomes too exclusive, although some people argue this is beneficial. Also harmed is the city of [Los Angeles, California], which experienced a huge economic boom from the influx of gamers and industry employees during the event.
Spiritual successor to E3
On [August 8], [2006], [Gen Con] announced that it would be expanding its gaming exhibits to include video games. The company also stated that it would increase venue space at its Indianapolis convention and relocate its Anaheim convention to the [Los Angeles Convention Center]. However on [January 26], [2007], Gen Con announced that it would be canceling its Anaheim show, Gen Con So Cal. The company cited a lack of growth in attendance and an increase in competing shows.
On [January 5], [2007], [IDG World Expo] announced that the [Entertainment Software Association] had endorsed a consumer oriented successor to E3 and will be called [Entertainment for All] or E for All (which replaces the GamePro Expo name). The expo will take place from [October 18] through [October 20], [2007] at the [Los Angeles Convention Center]. This would allow for participating companies to sell their holiday releases to the attendees. There will be an entrance fee of [United States dollar] $50 to $110, but attendance will no longer be limited to video game developers, retailers, and media.
References
- {{cite web|url=http://www.firingsquad.com/features/looking_back_at_e3_1/ |title=Looking back at E3 |first=John |last=Callaham
|publisher=FiringSquad |date=2007-06-19 |accessdate=2007-06-22-->
See also
- [America's VideoGame Expo] — VGXPO videogame convention held in So. California and Philadelphia
- [Tokyo Game Show] — Game expo held in [Tokyo]
- [SpaceWorld] — [Nintendo] exclusive game expo
- [Consumer Electronics Show]
- [Game Developers Conference]
- [Games Convention] — held in [Leipzig]
- [Penny Arcade Expo]
- [E3 2007]
External links
- Official E3 site
- Game Critics Awards - Best of E3
- N-Sider.com's History of E3
- E3 Summary 1995 - 2004
- Game Zero magazine's E3 1995 Coverage and Daily Summaries
- E3 2007 coverage: 1UP, E3coverage.com, G4, Gamespot, IGN, Joystiq
Information Reference: Wikipedia.org
Electronic Entertainment Expo?Q) Is it really going to be closed to the public from now on?
The addmitance age is 17 right?
Why would E3 close the expo to the public? the public is a good advertising agent. word of mouth spreads about great products and people get seriously hyped to buy the merchaindise?
Me i wanna go for the women. You know all those chicks dressing up as game chars. are horny as hell.
What do you think?
A) E3 isn't just closed to the public, it is dead. It lives on in name but the E3 of the future will be business men in suits discussing publishing deals in hotel conference rooms. The widely sited reason for the change is that the E3 booths were just too expensive for the big companies like Microsoft, Sony, Nintendo, etc but these companies are eagerly signing up for other alternative game shows. I image that the real reason is more political and that E3 was poorly managed and the big publishers just had enough.
But don't worry, new game shows will take the place of E3 and the booth babes will return.For anyone who attended the Electronic Entertainment Expo this week, what will be the hottest game in 2006?Q) New releases such as Final Fantasy XII, Halo 3, God of War 2, Doom 3 and Madden NFL 2007 are due out this year, and let me tell you, its going to be hot! I saw the most recent PS3 console and granted its competition with Xbox 360 and Nintendo Wi, gamers are going to have to go deep within their pockets for these must haves. For anyone who was at the LA Convention this week, what soon-to-be release game (or games) do you predict will top the buyer's chart this year and next?
A) Believe it or not, Desperate Housewives game "won." I mean, no one thought it would, but they rocked the show.
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